The Challenge
Maxim is a realtor based in Yerevan. While he was successful at finding clients through social media, he hadn’t yet reached the Russian expat community — a more affluent target audience. To attract this segment, it was essential to create a new online presence that establishes professional credibility and inspires trust.
what we did
Maxim is an expat himself, so we leveraged his personal story and professional journey to ensure the expat community would see him as "one of their own." The tagline, "A Realtor You Can Trust," was chosen to emphasize his core values: transparency and a client-first approach. This is a crucial distinction in a real estate market where people are often skeptical of agents.
We also developed a comprehensive brand identity—including a logo, slogan, and visual assets — and organized a professional photoshoot. Maxim continues to use this brand kit across his social media channels to this day.
After the website’s launch, the number of applications increased.
This created a common entry point: wherever Maxim engages his audience online (social media, ads), he leads people to a single page with a clear story, services, and contact information.
This created a common entry point: wherever Maxim engages his audience online (social media, ads), he leads people to a single page with a clear story, services, and contact information.
the challenge
Maxim is a realtor based in Yerevan. While he was successful at finding clients through social media, he hadn’t yet reached the Russian expat community — a more affluent target audience. To attract this segment, it was essential to create a new online presence that establishes professional credibility and inspires trust.
what we did
Maxim is an expat himself, so we leveraged his personal story and professional journey to ensure the expat community would see him as "one of their own." The tagline, "A Realtor You Can Trust," was chosen to emphasize his core values: transparency and a client-first approach. This is a crucial distinction in a real estate market where people are often skeptical of agents.
We also developed a comprehensive brand identity—including a logo, slogan, and visual assets — and organized a professional photoshoot. Maxim continues to use this brand kit across his social media channels to this day.
After the website’s launch, the number of applications increased.
This created a common entry point: wherever Maxim engages his audience online (social media, ads), he leads people to a single page with a clear story, services, and contact information.
This created a common entry point: wherever Maxim engages his audience online (social media, ads), he leads people to a single page with a clear story, services, and contact information.
Just a few steps,
and we’re in touch
and we’re in touch
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